Tether plans to acquire Juventus in a landmark crypto sports deal.

Tether has submitted a proposal to acquire Exor's entire 65.4% stake in Juventus Football Club, the most successful team in Italian football history with 36 Serie A titles, in 100% cash.

If approved by regulatory authorities and Exor agrees to sell, Tether says it will proceed with a public tender offer for the remaining shares at the same price, entirely with Tether 's own Capital . The company also commits to investing up to €1 billion to support and develop the club after the transaction is completed.

What does the agreement with Juventus mean for Tether?

This proposal, announced on December 12, 2023, marks one of the biggest moves ever by a crypto company in the world-class sports sector. The move also shows Tether is gradually shifting its strategy, from a stablecoin issuer to a long-term Capital allocator to traditional institutions.

In the announcement, Tether CEO Paolo Ardoino described Juventus as a symbol of discipline, perseverance, and consistency – values ​​he said closely resembled those that Tether has built.

From a business perspective, this deal will give Tether control of a globally renowned sports brand, expanding its footprint into media, entertainment, and the global fan economy , not just the financial sector.

Unlike previous short-term sponsorship deals or Fan Token issuance partnerships, if Tether acquires ownership, it will be directly involved in the club's governance and long-term development strategy.

This move also reinforces Tether's strong financial position, allowing the company to confidently spend billions of dollars without needing to raise external Capital .

Part of a comprehensive scaling strategy.

The proposed acquisition of Juventus comes after Tether and USDT have made significant strides recently.

Recently, Tether received USDT recognition as a fiat-backed reference Token at ADGM – Abu Dhabi, expanding the stablecoin's usability across multiple blockchains with stricter regulation.

Simultaneously, the company is also XEM the idea of ​​Tokenize its own shares, demonstrating its readiness to adopt a new blockchain-based business model.

Beyond its financial services, Tether is expanding its investments into AI, robotics, and privacy-focused consumer technology , supporting businesses in the robotics sector and launching health and AI technology products that prioritize user privacy.

Overall, these moves demonstrate Tether 's aggressive diversification strategy beyond stablecoin issuance, while remaining focused…

Juventus and crypto: Not their first collaboration.

Juventus is a team with extensive experience in the crypto field.

Previously, the club released JUV Fan Token on the Chiliz and Socios platforms, allowing fans to participate in voting and interactive activities. Juventus has also partnered with crypto companies to promote its brand in recent seasons.

However, Tether 's plan this time goes far beyond any previous collaboration. If successful, this would be the first time a digital asset company has full control over a major football club like Juventus – something unprecedented.

This transaction is still awaiting Exor's approval, the signing of the final legal contract, and regulatory approval. If all conditions are met, Tether will proceed with a public tender offer for the remaining shares of the club.