ZORA has been surprisingly strong these days, a project that initially wasted everyone's attention by selling "Non-Fungible Token balls" of various colors. After an expected price drop following its token launch, it surprisingly continued to rise 10-fold within three weeks, with its market value increasing from $30 million to $300 million. It even sparked arguments among KOLs with different perspectives on whether "content tokens" are reasonable.
We cannot confirm if ZORA has any undisclosed news. The current logic is that because Coinbase Wallet has been rebranded as The Base APP, hopes are pinned on creating a WeChat-like app for Coinbase, with content and social interaction becoming areas of great focus, which is also ZORA's track. Thus, ZORA was hyped from $30 million to $300 million.
Regardless, after Degen, Virtual, and Cookie, Base hasn't seen such aggressive funding sentiment for a long time. We need to pay attention to the Base ecosystem driven by ZORA.
Watchlist Coins
TBA (tba.market) and ART (art.fun), two new coins focusing on the ZORA ecosystem, remind people of Cookie. However, compared to the extremely refined watchlist of Pump.fun, TBA and ART still have much room for improvement. These two haven't taken off yet and need more time.
Social
Since Base is so focused on social interaction, Noice must be mentioned. At the recent Base TBA conference, Noice's founder was one of only two non-Coinbase team members present. Noice is a Mini App embedded in the Farcaster client that allows tipping and interaction. It has currently reached a historical high of $15 million in market value.
AI
Although it's an old narrative, everything can be AI, such as Vine. Base's AI is relatively simple, mainly focusing on barely moved targets like Virtual, Cookie, and Clanker. The most significant recent change worth mentioning is BNKR (Bankr). Coinbase Ventures recently announced support for the Bankr platform, with buyback fees and even repurchasing another token by Dev called TN100x.
New Content Tokens
This is pure speculation, but STEPN's Mable recently announced the creation of a new social protocol called Trend. Driven by ZORA, some believe new content tokens might emerge on Base.
Some content creators are already earning money on The Base App by posting and trading posts, with logic similar to Trend. The top creator, Sister Amber, has already earned over $500 by trading posts. Perhaps we can imagine more celebrities appearing on Base and hyping their own content.
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