BNB is considered the next cryptocurrency Token attracting enterprises towards building internal treasuries. As a native exchange Token with a long history, BNB has confirmed its position in the blue-chip asset group and is currently blending into the developing altcoin treasuries trend.
Former Coral Capital leaders are implementing a strategy focused on BNB, with the goal of raising 100 million USD for initial purchases. The cryptocurrency investment fund expert team, including Patrick Horsman, Joshua Kruger, and Johnathan Pasch, is behind the plan to establish a BNB treasury company. This entity will be the first to provide mainstream access to BNB, along with potential future expansion through equity capital.
To achieve the goal, the group plans to conduct a reverse buyback through an undisclosed Nasdaq-listed company. This company will be renamed Build&Build Corporation, reflecting the Binance ecosystem philosophy. After the acquisition, the enterprise will raise 100 million USD, mimicking the strategy of publicly disclosed organizations that have accumulated BTC, SOL, ETH, or other assets.
Changpeng 'CZ' Zhao – founder and former CEO of Binance – confirms that Binance is not directly involved in this strategic project. However, he sends a positive signal about the formation of a "BNB Strategy," supporting demand for the Token.
BNB "microstrategy" coming to a company near you! https://t.co/90FXknLtex
— CZ 🔶 BNB (@cz_binance) June 23, 2025
Mr. Zhao also clarifies that BNB is a Token from a public blockchain, not controlled or managed by Binance.
Immediately after the news, BNB increased by 2.4% to $624.46. The asset has maintained relative stability for several months, encouraging long-term investor holding and staking. BNB is on the list of potential ETF approvals, though the process remains long and challenging.
Treasury companies have previously created short-term stock growth breakthroughs. This time, the buying group has not yet disclosed the target company on Nasdaq as a shell company. Cryptocurrency purchases are still a leverage for companies with stagnant stocks, hoping to revive operations and exploit growth momentum from the crypto market.
BNB Increases Attractiveness from DEX Activities
BNB becomes more attractive as Binance recently concluded a prolonged legal battle with US regulators. The exchange still plays a central role in both centralized and decentralized activities, along with airdrop programs and Token sales, thereby enhancing BNB's value.
BNB Chain and BNB Smart Chain recently established transaction volume records, accounting for over 42% of total on-chain transactions compared to other blockchains. This network clearly reflects the demand for using Binance Wallet – a direct center for decentralized swap transactions.
This Token has been applied as an on-chain value storage and liquidation method. BNB Smart Chain currently locks over 5.7 billion USD, developing an ecosystem of lending protocols, DAO, and internal treasuries. BNB owners also receive staking rewards and have opportunities to participate in additional Token airdrops.
BNB is a utility Token, opening possibilities for both ETFs and treasury companies to not only hold Tokens statically but also create passive income. Approximately 21% of the total BNB supply is currently being staked. Treasury funds may take time to influence Token circulation. Meanwhile, up to 50% of BNB Tokens are already in whale wallets, exchange wallets, or initial ICO buyers.
