The transaction volume has increased several times. The Arena wants to be the "pump.fun" on Avalanche

In June, the Avalanche network experienced an unprecedented surge in activity. According to defillama data, the daily transaction volume of Mainnet C-consistently maintained over 1 , far higher than the average of 300,000 at the of; its subnets (L1s) have processed over 300 000 transactions this month , setting a new historical record. The core driving force behind this wave is an emerging SocialFi application - The th . This>. new platform that integrates content creation, token issuance, and decentralized trading is rapidly attracting a large number of retail users to the Avalanche ecosystem, initiating a new meme coin speculation frenzy. The New Generation "pump.Avalanche The Arena initially initially started as a SocialFi platform, on positioning itself as a Web3 content monetization and social tipping system. The token launchpad and DEX module "arena.trade trade" in May this year, enabling zero-threshold meme coins and direct on-chain trading, with its mechanism design referencing pump.fun on Solana. Launched only weeks ago, the ArenaX volume has grown by over 645%, reaching a daily trading17.7 million on June 9, ranking as the third-largest decentralized exchange on Avalanche. As of now, The Arena's on-chain data on the Avalanche C-Chain is as follows: - **Daily Active Wallets ( UAW)**: 63,050 (-+254.25%) - **24-hour Transaction Count**: 850,(150 (growth +159.58%) - ****24-'s-Trading Volume**: $51,950,00030-day growth growth +216.88%) - **Contract Balance (TVL)**: $23,810,000 The platform is currently ranked 16th among social Don C-Chain and continues to rise rapidly. The Arena's explosion is mainly due to the following three mechanism design advantages: (1) Extremely Simplified User Experience Token issuanceancesuno, uploading an image and token name to generate an ERC-20 contract and list for trading. Closely bound to content: Creators can tweets directly trading behavior through tweets, achieving social distribution + trading integration. (2(2) Network Effects and Platform Incentive Closed Loop social + trading forms a platform positive cycle: coins -> price exposure -> new users enter -> continue trading. The platform's native token ARENA is combined with contentipping, giving creators continuous motivation to produce. (3) Low Competition Intensity, High Potential Returns About 1,000,1,800 new new tokens, far lower than the average average of 25,000 plus on Sol's pump.fun. to data83% wallets are profitable, far better than over 50% loss rate on similar Solana platforms. On the project side, the most representative case on The the meme coin "LAMBO", which rapidly rose to a $50 million market value after listing on June 7,, becoming the platform's "wealth creation narrative" spokesperson. Another popular project "WOLFI" surged to $20 million after listing on June 11, then quickly fell back to around $5 million. This "surge - quick realization - sharp pullback" trajectory also reveals the current platform user structure's short-term trend, indicating the platform is still in the first stage driven by speculation, with content creators, tool developers, and medium-to-long-term builders yet to form stable retention. The Arena CEO Jason Desimone revealed that the platform will build its own LI1in the future, leveraging the Avalanche subnet mechanism for expansion. Meanwhile, many developers are already building data, ranking trading systems auxiliary tools around the ecosystem. He stated: "In the past two weeks, we've seen more tools and DApps than in the past year a half.. Although The Arena's token ARENA has pulled back over 70% from its high point, its total market value remains in in the tens of millions. Platform considering the platform protocol revenue and TVL growth trend, the platform currently shows strong user and capital attraction. Compared to solSol's pump.fun's already developed mature tool chain, Arena is still in its starting phase. However, Avalanche's unique subnet expansion capability provides it with potential advantages. If it can achieve governance controllability, a content richness, speculation coexistence in the future, it will significantly enhance the competplatformit perspective, the solexpansion path of meme coins spreading from.fun to the the entire DeFi ecosystem on last year,anche this time presents the characteristics of "single platform strong outbreak + chain-wide indicator more reflecting the market logic of "funds seeking new stories". Before the speculation frenzy subsides, The Arena will still maintain its dominant position on the chain,anche, but whether it can replpump.fun to form an ecosystemal-level paradigm evolution still requires market verification.