Zora, an on-chain social network, unveiled on Friday a new token system that turns posts, creators, and the entire platform into tradable crypto assets.
The system introduces two new tokens: $POST and $CREATOR. Each piece of content is minted as its own $POST token, which is linked to the creator’s $CREATOR token. All $CREATOR tokens are ultimately connected to $ZORA, the platform’s native token that launched in April.
“We've designed and implemented a simple and powerful token system. + $posts paired with $creator + $creators paired with $zora,” reads an X post from Zora co-founder Jacob Horne. “You can choose to hold and trade at whatever level you'd like: the posts, the creators, the whole system.”
A graphic shared by Zora shows the whole ecosystem: On the left is a high-level token that represents “all creators and all posts as one coin”. As more creators join and mint posts, attention and value flow through the $POST and $CREATOR tokens into the broader Zora network. “More creators means more opportunity,” the graphic reads.
The announcement underscores how developers in crypto are constantly trying to push the envelope by offering novel ways to add value to content creators’ individual ecosystems.
One researcher at Delphi (@redphonecrypto) praised the system on X, saying, “Love it. Drives home how crypto acts like an evolving lifeform... every new primitive (i.e. tokenized content) unlocks the ability to build new primitives (i.e. creator coins).”
