Walmart and Amazon May Consider Issuing Their Own Stablecoin if the GENIUS Act is Passed, Driving a Wave of Crypto Adoption in Businesses.
Walmart and Amazon are Considering Issuing Their Own Stablecoin
According to The Wall Street Journal, the two top e-commerce giants Walmart and Amazon are seriously considering issuing a USD-pegged stablecoin.
The goal is to reduce transaction costs, accelerate payment speed, and break free from dependence on traditional financial infrastructure, which currently consumes billions of dollars annually.
This move comes as many large US companies are exploring stablecoin approaches as an alternative payment method to enhance financial efficiency. Walmart and Amazon are also reportedly considering joining stablecoin trade alliances or using third-party solutions.
WSJ: Walmart and Amazon are considering launching their own USD-pegged stablecoins to cut payment costs and accelerate settlements, per WSJ. The plans hinge on the Genius Act's regulatory clarity. Both firms may also join a merchant-led stablecoin consortium or adopt third-party…
— Wu Block (@WuBlockchain) June 13, 2025
The two e-commerce giants' plans are said to depend heavily on the GENIUS Act – a bill currently being discussed by the US Congress to provide a unified legal framework for fiat-pegged stablecoins. The bill has passed its initial hurdle in the Senate and will be voted on June 17, before moving to the House for completion.
President Donald Trump is reportedly prioritizing the legal process for crypto, especially stablecoins, with the goal of having a complete regulatory framework by August.
The Trump administration's crypto-friendly stance has stimulated numerous corporations and financial institutions to enter the stablecoin market, including Ripple (with RLUSD), Shopify (collaborating with Coinbase and Stripe to integrate USDC), as well as DTCC, Wall Street banking giants (JPMorgan Chase, Bank of America, Citigroup, Wells Fargo) and other major banks like Deutsche Bank, Bank of America, BBVA, ING, etc., are also reportedly studying their own stablecoin issuance.
The latest data from CoinGecko shows that the stablecoin market capitalization has exceeded $250 billion. Tether alone accounts for over $155 billion of this total and is preparing to launch a stablecoin specifically for the US market to serve institutional needs.
US Treasury Secretary Scott Bessent noted that the stablecoin market could reach $2,000 billion by 2028 if supported by a clear legal framework.
In this context, Walmart and Amazon's entry into the market could become a major catalyst for the next growth phase of stablecoins and the entire crypto industry.
Compiled by Coin68
