MicroStrategy's chairman and prominent Bitcoin supporter Michael Saylor argued that Apple ($AAPL) "should buy Bitcoin now." This suggestion was proposed in response to market assessments that Apple's share buyback program has been underperforming.
On June 10th, Saylor directly mentioned on X (formerly Twitter) that "Apple should buy Bitcoin," emphasizing that traditional share buyback strategies are no longer effective in boosting stock prices. His statement came shortly after CNBC's famous financial commentator Jim Cramer criticized that "Apple's share buybacks are currently ineffective."
Cramer emphasized that "Apple should not leave its cash reserves idle but use them strategically," pointing out the need to explore new investment methods beyond simple purchases. Saylor interpreted this as an opportunity to suggest that Bitcoin could be one of those alternatives.
In fact, MicroStrategy has been purchasing Bitcoin on a large scale as a corporate financial strategy and is currently known to hold approximately 214,400 BTC. At current market rates, this represents a value of about $15 billion (approximately 20.85 trillion won). Saylor has consistently emphasized that Bitcoin serves as an inflation hedge and a long-term asset appreciation tool.
Apple is currently the fourth-largest tech company by global market capitalization, boasting stable cash flow and substantial liquidity. However, recent analyses suggest that share buybacks have limited effectiveness, sparking discussions about new capital utilization strategies.
The industry anticipates that with recent political developments, such as the former president taking a favorable stance on cryptocurrencies, large tech companies' Bitcoin investments might resurface. Saylor's proposal is interpreted as urging Apple to consider change within this context.
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